If you are one of the biggest developers of family cinema centers – you know about the ‘numbers’ it takes to make your business ventures a success. With all the challenges and competition from other areas of entertainment – the proliferation of satellite entertainment – you either design and build winning projects – or you let competition eat-away at your market.
This developer and their principal ‘point person’ Marshall Smith have selected T.W. Beck Architects for the design and project management of most of their U.S. and Canadian theater, multiplex and family entertainment centers. One such example is the BIG WOOD’4’ Cinema located in Hailey, Idaho. T.W. Beck Architects acted as principal architect.
This nearly five hundred seat, four-auditorium complex comprised many square feet of floor space. The outside and inside was designed to complement the area: timber beams and timber braces were used, along with attractive wood siding. Oldtime movie star mural panels were designed on the outside yielding a rustic, but inviting old-west theme. Inside is anything but rustic! Stadium seating in the auditoriums invites people to comfortable movie-experiences. Rest rooms are spacious and modern. A large concession area with timber beams and pendant light helps raise revenues and encourages return visits by patrons.